Mascot Design
Mascot Design - SaaS / EdTech
Overview: Create a clean, professional owl mascot vector illustration for an emerging SaaS EdTech brand. The goal was to develop a friendly, nerdy, and trustworthy character that aligns with the company’s educational focus and blue-toned brand identity.
The project involved creating initial concepts and developing them into a versatile vector mascot, producing multiple character variations for use across marketing and digital platforms. Deliverables included polished vector artwork, social media and app icons and animated variations.
Tools: Procreate, Adobe Illustrator, Adobe After Effects