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Mascot Design

Mascot Design - SaaS / EdTech 

Overview: Create a clean, professional owl mascot vector illustration for an emerging SaaS EdTech brand. The goal was to develop a friendly, nerdy, and trustworthy character that aligns with the company’s educational focus and blue-toned brand identity.

The project involved creating initial concepts and developing them into a versatile vector mascot, producing multiple character variations for use across marketing and digital platforms. Deliverables included polished vector artwork, social media and app icons and animated variations.

Tools: Procreate, Adobe Illustrator, Adobe After Effects 

Friendly blue owl mascot, designed as a vector illustration for an EdTech and SaaS brand by Horta Studio.




“A fantastic experience working with Tobias! He's incredibly professional, responsive, and consistently delivers high-quality results - even under tight deadlines. Tobias is always flexible, receptive to feedback, and ensures the output matches exactly what we need. Working with him is a breeze, and I highly recommend him. Looking forward to hiring him again soon!”

Daniel A.
Founder of Classmates
Simplified square icon version of blue owl mascot created for app and web use, designed by Horta Studio.
Initial line art concept of owl mascot showing character development process for SaaS and EdTech branding.